
Odds and More Celebrates 5 Years of Innovation in Sports Betting Tech
A look back at our journey, key
At Odds&More, our mission has always been to provide more than just odds—we deliver the complete technological foundation for a modern, competitive sportsbook.
Today, we’re excited to detail a significant evolution of our platform with the introduction of new products and major enhancements designed to give our clients unprecedented control, precision, and strategic advantage.
New for 2024, our flagship offerings have been re-engineered for peak performance. O+M LIVE is our high-speed engine for in-play markets. It monitors odds and data in real-time, applying our sophisticated algorithms to live fixtures to create efficient, client-owned, and unique live markets. It’s built for precision, high performance, and error prevention.
O+M HYBRID takes this a step further by strategically combining the best of both our “Tool” and “Monitor” systems with integrated real-time third-party data. This allows clients to position their odds intelligently against competitors, creating a powerful strategic edge in pre-match and live trading. These complementary products form the enhanced core of our bespoke trading ecosystem.
Building on this powerful core, we are launching specialized modules to address specific operational challenges:
O+M PLAYERS+: Unlock the live potential of pre-match markets. This innovative tool allows clients to seamlessly take their pre-match player odds live. It monitors the fixture, live odds, and in-play data to create unique, client-specific live player offerings.
O+M RISK AI: Automate and optimize your exposure management. This module provides real-time, automated risk management at the individual market level, continuously monitoring feed provider and competitor movements to protect margins dynamically.
O+M MOTORS: Gain complete control over motorsport markets. This dedicated service ensures continuous, precise odds updates for motorsports and is fully customizable to meet each client’s specific needs and pricing strategies.
O+M REPORTS: Empower your decision-making with clarity. This tool allows clients to seamlessly compare their recent and historical odds against competitors. Transform raw data into actionable insights to continuously refine performance and strategy.
This comprehensive suite is not a one-size-fits-all solution. Each product is a building block in our Hybrid Trading Model, designed to be tailored and integrated according to your unique sportsbook vision. From real-time trading with O+M LIVE to strategic positioning with O+M HYBRID and granular control with our specialized tools, Odds&More provides the complete, intelligent foundation for your success.
We are committed to being the partner that provides more than just odds. Explore how these updates can shape your unique offering.

A look back at our journey, key

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A recap of our successful presence at

At Odds&More, our mission has always been
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